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Karen Webster
CEO, Market Platform Dynamics
178356 followers
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500+ connections
Being the one #app to rule them all — the everyday or super app — is #BigTech and many a #FinTech 's ambition, even if they don’t say it out loud. But do consumers want one front door to streamline the digital access to all of the activities they undertake every day? We asked more than 1,000 consumers and their answers may be surprising. Including whether consumers even want that single front door — and if they do, who they trust to open it. Data and details await.
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