Seamless #commerce has been buzzing around #retail all year - but, as WePay Co-Founder Richard Aberman tells me, most of the ecosystem is still thinking narrowly when throwing the phrase around. Checkout itself is crucial, and shouldn't be friction-filled, he says. However, to build truly seamless commerce going forward, it’s going to require taking a much bigger picture view of the commerce journey - for both buyers and sellers. …see more