Unbundling is the future, or so it seems. Open banking spells the death of bundled banking services. Music has been unbundled for nearly 20 years. The physical shopping bundle, aka the mall, has been unbundled by the internet. All in the name of consumer choice. That would be fine if unbundled products are what consumers want, which, if you look at what they are buying and from whom, you’ll see that bundles are alive and well — and thriving. They’re just not called bundles. …see more