Consumers have been conditioned to buy what they want, when they want it. The latest PYMNTS research on the power of contextual commerce as a new commerce channel means that the next wave will happen when consumers can buy what they want, whenever they want it — and within whatever ecosystem they happen to be spending their time. Connecting those dots is left to the ecosystems that can provide that context and the payments players who can turn it into new, and often, incremental, sales for brands waiting to be discovered there. …see more