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Karen Webster
CEO, Market Platform Dynamics
178356 followers
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When Amazon realized that businesses were already shopping on their site, there was just one thing to do, the head of commercial customers for Amazon Business Martin Rohde told me: Build a specialized eCommerce platform just for B2B buyers. That platform, Amazon Business, has more than 1M business customers and 85,000 suppliers — all of whom, Rohde says, address the 20 percent of the business purchasing spend that isn’t predictable, nor related to the core operations of the business.
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