N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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Have you ever wondered how some of the biggest tech companies in the world are able to build products that are so engaging? 🤔 It all comes down to product design... On January 27, I'm going to be giving a talk in partnership with ProductLed Summit about how to build the habit-forming products that give companies a competitive advantage. I'm going to breaking down the four steps in the Hook Model and explain how some of the biggiest firms in the world keep us engaged through consecutive “hook cycles" -- and I'm going to share how we can use these techniques to live by our values. We're going to be answering some of the biggest questions about product design in the digital age: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The best part: The Summit is completely free! 🆓 Right now, more than 8,500 people are registered and there's plenty of room for more. I've included a link to register below 👇 What's something you'd like to know about product design? #Hooked #UX #ProductDesign #HabitFormation
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