Do you know any product managers, designers, or start-up founders? You're on LinkedIn -- of course you do! Well, if you have any of them on your holiday gift list this year, I have a suggestion for you: Hooked! It's the first book I wrote and it involved years of research, consulting, and personal experience. In putting together Hooked, I wrote the book I wish was available to me as a start-up founder—a how-to guide for building better products. In the book, I break down: • The Hooked Model -- a four-step process successful products use to create and increase user engagement. • The psychology behind habit-forming products • Noteworthy case studies about why companies succeeded (or failed) because of their ability to create unprompted user engagement My publisher has put out some signed copies of the book for the holidays and I've included a link to get your copy in the comments section. Has the Hooked Model been used at your company yet? What's been your experience with it? #Hooked #UX #ProductDesign #Engagement #Habits #Psychology …see more