N
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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When it comes to understanding how humans learn complex behaviors, you have to understand the importance of habits. Habits give us the ability to focus our attention on other things by storing automatic responses in the part of our brain that's associated with involuntary action. Habits are shortcuts. They help us operate and use our energy efficiently. And here's what's especially important about habits 👇 It doesn't take long to form them. Whatever situations we encounter, our brains quickly codify behaviors that solve our problems. This is why habit-forming products can have such a competitive advantage in an ever-crowded marketplace. Habit-forming products create unpromoted engagement. They influence customers to use the product on their own, again and again, without relying on overt calls to action such as ads or promotions to bring them back. In a very short time, habit-forming products can create healthy habits in people’s lives. Do you have any products that have shaped your behavior in a positive way? #Hooked #Engagement #Habits #Psychology #UX #ProductDesign
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