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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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As Paul Brillo once said, “When you invent the ship, you also invent the shipwreck.” Society has drastically changed in the last few years. When it comes to the entertainment, news, and media we consume, we have more choice than ever before -- and nearly every app we have is designed to keep us scrolling, clicking, and engaged. We haven’t yet as a society developed what’s called social antibodies. We’re just now coming to grips with how to manage digital distraction. We haven’t figured out how to put these new tools in their place -- and that’s nothing new or surprising. I didn’t write my book Indistractable because distraction is a new phenomenon. I wrote it because it’s something humans have struggled with forever! If you could rewind the clocks 2,500 years, you’d find Plato talking about distraction. The problem of distraction goes far deeper than smartphones or social media. Until we realize that and start addressing the root causes, we’ll continue to get distracted and fall short of living our values. #Indistractable #Values #Growth
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