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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant
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Some people today have a negative view of technology. There’s this idea that big tech companies have too much influence on our lives and that their products have us all addicted. Whether we like it or not, habit-forming technology is already here, and it is being used to shape our lives. The convergence of access, data, and speed is making the world a more habit-forming place. The misconception is that tech has the power to control us instead of us having the power to control it. When harnessed correctly, technology can enhance lives through healthful behaviors that improve our relationships, our understanding of the world, and increase our well-being. The goal of my first book, Hooked, was to provide readers with a deeper understanding of how certain products can change what we do and, by extension, who we are. We can use tech to build healthier habits and live healthier lives. What are some ways technology has helped you lead a more productive life? #Hooked #Purpose #Tech #Design
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