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Nir Eyal

Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Public Speaker and Consultant

300691 followers 500+ connections
Much of our struggle with distraction is a struggle with external triggers. Checking those notifications comes at a high price. External triggers can rip us away from the task we planned to do in that moment. Researchers have found that when people are interrupted during a task, they tend to subsequently make up for lost time by working faster, but the cost is higher levels of stress and frustration. The more we respond to external triggers, the more we train our brain in a neverending stimulus–response loop. We condition ourselves to respond instantly. Soon, it feels impossible to do what we’ve planned because we’re constantly reacting to external triggers instead of attending to what’s in front of us. #Indistractable #Traction #ExternalTriggers #Productivity …see more

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