Frequent product usage creates more opportunities to encourage people to invite members of their inner circle to broadcast content and share through word of mouth. “Hooked” users become brand evangelists - megaphones for your company, bringing in users at little-to-no cost to you. Products with higher user engagement have the potential to grow faster than their rivals. Case in point: Facebook leapfrogged MySpace and Friendster despite being new to the social network market. Facebook’s success was, in part, a result of what I call the “more is more” principle. This boils down to more frequent usage leading to viral growth. A concept that stems from this is Viral Cycle Time, a term pointed out by tech entrepreneur turned venture capitalist, David Skok. Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. Having a greater proportion of users returning to a product or service daily dramatically reduces Viral Cycle Time. What are some products you have noticed that embody this “more is more” principle? #Hooked #ViralCycleTime #HumanBehavior #BehaviorDesign …see more