For those able to shape them in an effective way, habits can be very good for the bottom line. Habit-forming products change user behavior and create unprompted engagement. The aim is to influence customers to use products repeatedly and on their own without expensive ads or spammy annoying messages. Entrepreneurs should evaluate how user habits impact their particular business model and goals. While the viability of some products depends on habit-formation to thrive, that is not always the case. For example, companies selling infrequently used products or services do not require habitual users. Life insurance companies leverage salespeople, advertising, and word-of-mouth referrals and recommendations to prompt consumers to buy policies. In their case, once the policy is bought, there is nothing more that the customer needs to do. In Hooked (link in comments!), I refer to products in the context of businesses that require ongoing, unprompted user engagement and therefore need to build user habits. Remember, not every business needs a habit, but every business that needs a habit needs a Hook. #Hooked …see more