Americans spend $19B a year on gym memberships. Unfortunately, 44% of people quit just six months after joining. These numbers are disheartening, but not overly surprising. Humans are hardwired to chase short-term rewards over long-term benefits. I have struggled with working out for as long as I can remember, so I know that dichotomy all too well. As an obese child, my mother dragged me to the gym to no avail. As a lazy teenager, I desperately joined the wrestling team and never won a match. As an adult, I have tried to prioritize fitness many times, but have failed at each attempt. This was until I found Fitbod, a great app that has helped me consistently go to the gym for over two years. Beautifully designed and with over 3M downloads, it is among the highest grossing and highest rated apps on the Apple App Store. Fitbod has been more than useful to me, but I was surprised to learn that my book, Hooked, was useful to their founders. Fitbod is Allen Chen 's brainchild and he told me that he designed the initial prototype based on the four parts of the Hooked Model. He identified the internal trigger as not knowing what to do at the gym. Check out the link ⇒ http://bit.ly/2WsOuPM #Hooked #InternalTrigger #Indistractable #Fitness #Fitbod …see more