How do you reach, and connect with an audience that’s increasingly living online? For many companies, influencer marketing is the hottest ticket in town. Globally, the influencer marketing industry is set to hit $22.3 billion by 2024, and there’s no end in sight. Unfortunately, many brands are still getting it wrong. They’re wasting billions of dollars on poorly optimised campaigns and ineffective partnerships. In 2019 alone, engagement fraud is estimated to have cost companies $1.3-billion. Influencer marketing isn’t going away any time soon. But to get the most out of it, check out my latest #Elewa LinkedIn article "Avoid Making a Billion-dollar Influencer Marketing Mistake. Here’s how" #strategy #marketing #digitalmarketing …see more