In my latest column I tackle the topic of customer loyalty and its role in the overall customer experience strategy of organizations. Are customer loyalty programmes worth it? Do customers get real value from such programmes? What rights do customers give up to be part of loyalty programmes? This is definitely a hot topic to watch out for in 2019. #CX #loyaltyprogrammes #loyalty #digital #banks #retailers #telco #b2c Adrian Gore Jacques Barkhuizen Wayne Hull ITWeb Johan Moolman Fayelizabeth Foster Ciko Thomas …see more