Thanks, LinkedIn  for asking me to participate in #YouAsked! The question — how can I get people to trust a young company run by young people? — is one I get asked pretty often. Here's my response: “It can be trying going into a situation where you feel like you may already be at a deficit, but change that thinking. You're passionate about the service you’re providing and you believe in the expertise you're bringing to the table. Let this belief guide your process of reeling in new business. Feel out any concerns they may have by asking powerful questions. Their issues may have nothing to do with age and more about how you're positioning the company's successes. Focus your pitch and select the right successes (no matter how small) and make them sizzle. If they don't go with your company, ask them why so that you can refine your message. The young company, or age difference, might not be the issue at all. If you find out that it is, though, ask your current clients how they overcame that concern and home in on those winning features.” …see more