Why do communities matter in this time and age? It matters. More so than growing an audience. We often confuse audience with community. Audience = consumes and lurks. They are y our followers. Community = advocates, engages actively. They are your superfans. Still, both are important, especially when people are building up their visibility online. Growing audience focuses on.... 🍗 Who are your followers? 🍗 Think, how can I trigger them attention to increase visibility. Community focuses on... 🍗 Who are your superfans? 🍗 Real question, how do we surface these superfans? 🍗 How can we surface them faster and empower them to advocate for us? Your audience may be different from your customers, they will support you by learning from you Your superfans believe in your mission. Btw, do you grow an audience or community - why not do both. Make sense? #stringspeed on #community …see more