The ultimate LinkedIn checklist to help you post (in 7 steps) 1. Purpose - what's the purpose of your post? 2. Message - what is the key message you want to convey? 3. Headline - is the first line of your post a headliner - is it catchy, punchy? 4. Brand voice - does it authentically sound like you? 5. Brand visual - are you using emoji like 🍗 to stand out? Are you using photos or videos to stand out? 6. Hashtags - are you using the relevant hashtags? 7. Post-engagement - after you post, don't forget to engage using mentions, comments and follow ups (engagement is what brings eyeballs back to your post). #stringtheory on #posting #linkedin #socialmedia …see more