Struggling to stand out? Be zen like 🍗. When I refer to 🍗 - I’m actually talking about personal branding. To stand out, one needs to intentionally build a memorable brand. Personal branding is a marketing technique that allows you to stand out from the crowd. It helps you get a job. It helps you get more clients. On a personal level, it's you walking in your truth every day. Your intergrity and trust are key ingredients to a reliable brand. On a business level, it allows your prospects to recognise your value and cred. Let them think - “yeah, I love to work this person. They can help me solve my problem.” They trust you to guide them to the best solution. When you're creating content, make sure it aligns and reinforces your brand. Consider the brand-creator approach. You intentionally create effective content that showcases: 🍗 Your personality 🍗 Your credibility 🍗 Your experience 🍗 Your knowledge This allows you to attract an audience and build a community. And yes, find clients. Ready to level up your personal branding for 2021? Drop into the comments: 🍗 or fried chicken. If you're vegetarian, drop your fave fruit emoji instead. Bonus points if you share your favourite flavour. #stringtheory on #friedchicken #personalbranding #b2b #marketing …see more