Every day, do you have people asking you the same questions? Congrats, you're the go-to-expert of that topic. I call that your 'gateway brand'. Your personal branding strategy needs to include a gateway brand. Here’s why: A gateway brand refers to a very clear cut concept that lets others know straightaway what: Your value proposition + Service. For me, my gateway brand is that I’m your go-to LinkedIn branding consultant. 😌 Another great example is Holly ’s gateway brand. She’s a career coach for tech talents that want to land jobs at Amazon. This gateway positioning allows you to attract prospects because it sends the message that you are the number one trusted voice, or go-to-person for the solution they are looking for. Simply put: it articulates your value proposition so well, that even external people could promote your services easily. What do you think your gateway brand is? I’m curious 🍗 #stringtheory on #personalbranding #marketing #socialmedia …see more