Building your personal brand is power... Yes, power. It attracts: 🍗 customers and clients 🍗 community (who wants to work with you) 🍗 audience (who wants to consume your knowledge) And control. It allows you: 🍗 build your own business 🍗 Or a side hustle while working in a 9-5 job 🍗 Or land you that job you want Building a brand allows you to stand out. An important part of branding is understanding your niche market. For example, anyone can be a coach. But what's your speciality? What results would you bring? Why should they come to you? What industry do you want to position yourself? For example, Sales is a super broad horizontal. What's your special thing, your niche, your vertical? B2B Saas? Mega Enterprise Deals? Be specific. Being too broad also dilutes your brand. So how does fried chicken relate to all this? Well, when you eat a piece of 🍗, you think of me. Then you think, "OMG, String is so good at marketing". #stringtheory on #personalbranding #b2b #motivation #digitalmarketing …see more