Gaining clients... which comes first: trust or the sale? I look at that line and we all know the answer... Trust comes first. If you want to gain the sale or client, trust needs to happen. That's why I'm a big believer in personal branding. It's the package of trust. First impression: it's the person and how they introduce themselves. Credibility: are they an expert in their field Character: Are they authentic, do I resonate with their values and personality? Communication: do their content reinforce their personal brand? Fried chicken, 'cos I like it and I use it as a visual brand anchor. 🍗 It's not a random choice, it's me creating a tangible experience. You may forget this key message of this post, but walk past a fried chicken store, you will think of me :P So, what are you doing to gain clients? Networking? You can do that online. LinkedIn makes it possible to have conversations with your prospects. But they won't talk to you if you're a stranger. BNI? It's hard to meet to network now. Everything is moving online. Start building trust on LinkedIn. Build your personal brand. #stringtheory on #personalbranding And if you're looking for a framework, a solution to invest and build trust online to gain clients. Join The Trusted Circle (link below) …see more