It's not hard to stand out on LinkedIn. Think about how you want to brand yourself. Specifically, think about how you want to position yourself. The way you market is actually a series of reinforcement. You reinforce: - your expertise (by your portfolio of work) - your messaging (the way you tell your stories) - your beliefs system (they are your values) - your character (who are you) - your network (whom you build relations with) - your point of difference (your usp) A way to accelerate all this? Be the trusted voice. Have high visibility with strong content development. The ones who win the game on LinkedIn are... The ones who create original content. You can stay silent if you like. Let others take the spotlight. Stay unheard. Stay unseen. Stay in the dark. Or you can step out and take ownership of your expertise. The choice is yours. #stringtheory on #personalbranding …see more