Grow an audience or build a brand? They actually go hand in hand. One cannot build a brand without volks in mind Actually, you can grow an audience without being a brand. Creating content to find your voice is a good enough reason to start. Building a brand means you made a conscious choice to exert and monetise your influence. Whether it be to find your job. To find speaking gigs. To build a business (even a side hustle). Building a brand and growing an audience is a choice. Still, I have seen exponential growth by intentionally building a personal brand. With intention: - you can stand out from the crowd - you can be authentic - you know what value you bring to the table - you can build a business with a brand To grow an audience/brand on LinkedIn... One needs to create a channel. By building a channel, you are responsible for creating high-value content. There are two types of content you can create: 1. curate by using existing content (don't forget to give credit where it's due) 2. or create original content that showcases your expertise and authority. Are you ready to build a brand? And grow an audience? Follow String Nguyen for daily marketing tips. #stringtheory on #personalbranding …see more