Confused people don’t buy. Be clear with your: - brand messaging - positioning messaging - product offering It’s the same with personal branding. A follower won’t “buy” into you. Be upfront about what and why they should be following you. That's your brand value proposition. An unclear messaging will give your followers/prospects an excuse to not buy-in. It’s because they are not confident. They are likely to pick another competitor to learn from. Give them confidence. The trust that you can help them. The clearer you are, the more understandable the offer. The better response. Articulate: 🍗 who and why you? 🍗 why should they follow you? 🍗 what product are you providing? - what is it? - how does it work? - how will it benefit them? Don’t lose customers. Be clear. If it’s not clear. Go and fix up your positioning. Do it today. #stringtheory on #personalbranding …see more