If you're a brand, what would you prefer: - strong value proposition - or audience engagement? Comment/Discuss below. Follow String Nguyen for marketing tips. —- to be a brand, value prop is more sustainable — If you’re starting out to gain a following and build a sustainable brand: One needs a strong value prop. Otherwise, the question becomes: why are they following you. I saw an uptick in growing a following when I became clear with my positioning and brand. I made better content. I created better products. A following is only great as they give you a feedback loop. But they stop following when the promise is not delivered. As the captain of your brand. You have steer the ship. You have to be 3 steps ahead. By providing constant value. So your volks will keep following you. Be the trusted voice. #stringtheory on #personalbranding …see more