"Everyone is my market" I laugh because what you're saying is 7.5 billion humans is your market. Can you help 7.5 billion people? Do you have the bandwidth? The scale to look after them? It's super unrealistic. LinkedIn has 650 million professionals hanging here. That's almost 1/12th of our world's population. Even they don't focus on everyone. They focus on professionals. People who care about business. Appealing to everyone means that you're either in the early phase of your branding or business. The more you know whom you want to serve. The more you know their language. Their pains and challenges It's never about us. It's about how we can help your volks. Volks is my word for folks. It's part of my 7Vs, a framework for personal branding and influence. The more you know your volks. The more you can create content to serve them. The more you can help your volks. The more they will trust you. Know your volks. I'm simple. I'm happy when one of my volks send me a fried chicken story. #stringtheory on #personalbranding #contentmarketing #business #marketing #contentcreation …see more