7 common ways to dilute your brand: - shameless self-promotion - going super broad in topic - not being authentic to your values - being inconsistent with content delivery - trying to appeal to everyone - low-quality control of your messaging - extending your brand too quickly Building your personal brand is a long game. Stop thinking of the quick wins, when it's about paving a sustainable path to success. Invest the time and effort. Be patient. #stringtheory on #personalbranding …see more