Use LinkedIn to pick the best talent. It's true, many of us have lost jobs. On the same coin, these talents are available. I don't see 22 million Americans as unemployed. As Brett says "a whole selection pool of genius." Before COVID19, many companies went on about the talent war. It was hard to find worthwhile candidates. Now there are heaps of talent to pick from. Still, how are you using LinkedIn to attract them? Is your CEO or COO using their profile to show the culture? Are they sharing the vision of the company? For jobseekers, how are you using LinkedIn? If you're an expert, showcase by creating content. Be on top of their mind. Either way, it comes down to personal branding. For C-levels, it's about big picture stuff. For jobseekers, it's about marketing your skills and personality. LinkedIn is a top funnel, top of a mind game. I also get it, you're not content creators nor marketers. Still, there are frameworks of content that works and thrives on LinkedIn. Interested? Join The Trusted Circle, a membership programme to help you create your brand and develop communication skills via content creation. We focus the output on LinkedIn. Now, is the time to build your brand. Agree? #thetrustedcircle #stringtheory on #job #contentmarketing #personalbranding …see more