You don’t need thousands of LinkedIn connections to create impact. If it was that easy then every person here on LinkedIn would have high engagement. I’ve seen many accounts with 5000 connections with less than 5 likes on their posts. There are a number of factors that contribute to their lack of engagement: - Unclear branding - Mixed messaging - Lack of value proposition But the most common culprit is this... their content doesn’t resonate with their market. Which in turn weakens their brand and expertise. Marketing on LinkedIn isn’t magic. There’s a clear framework that allows you to build your brand and attract the right audience. Again, you don’t need thousands of connections to build impact or gain business. All you need is brand clarity and leverage the tools on LinkedIn to reel in the relevant engagement for your business. Disagree/Agree? #stringtheory on #personalbranding …see more