Consuming or Creating? You're one or the other. On LinkedIn, we are here to share: 🍗 Value of ourselves 🍗 Our knowledge 🍗 Our expertise 🍗 Our thoughts Sometimes it's work-related, and others it's a personal journey about life. We're here on a weekend, building relationships. LinkedIn is not on a resume platform, it's a people platform. By the way, "Connection" is code for your list of audience. But how many are relevant to your business? I noticed that typical and old-school way of doing LinkedIn, where many are using it as a resume. They update it and then they forget about it. Your content is the new resume. A dynamic piece that showcases your expertise. If you're looking for a job or attracting clients, and your profile and content is sending out mixed-messaging. Well, be careful not to lose prospects. 🍗 LinkedIn is a content-drive place. Are you using content to reinforce your brand or expertise? Or are you consuming a competitor's content instead? The good news is that 1000s are reading their thoughts too. They are the one planting seeds for a better yield. What are you doing today? Consuming or creating? #stringtheory on #personalbranding #contentmarketing #linkedinmarketing …see more