Brand positioning! What kind of channel are you? A client asked me: “I have so many things I want to talk about, like I listed 10 of them. Where should I start? Which one should I focus on?” If we break it down - 10 topics means 10% energy for each topic. Urghhh, It also shows that there’s a lack of focus. When you’re starting out, you don’t want to dilute your branding, it will confuse so many people. Nor would it be memorable because a consistent and solid brand remains trustworthy. Imagine KFC decided to bring beef into the menu...🤬 Typically, I advise business to focus on the $$$ Consider how you position yourself as a channel: 🍗 what’s a topic that will reinforce your reputation? 🍗 what brings in client or the chicken? 🍗 what are you passionate about? 🍗 what’s a good market niche? Focus! Today, I’m working on the 2nd chapter of the playbook. I’m writing the formulas for a personal brand statement. I like to refer to my member, Ben Davidson , I love how hyper focus he is. ⭕️ He is the go-to-channel for all things jeep! How clear is his brand?! A good brand is clear. What kind of brand are you? #stringtheory on #personalbranding —- And if you want to brand yourself... comment below 🍗 to learn more …see more