Throwing fried chicken bones - Creating trigger-like posts There are moments within me that I can act like a troll. I do it gleefully too. Still, it's my inner creativity that wants to experiment. Clickbait tile is what newspapers do to grab attention. An emotive headline is a great skill set that is required for ads, copywriting and even video (i.e. YouTube titles) I wrote about Trump yesterday as a way to grab attention. He is a polarising figure and everyone has an opinion about him. I leverage his name to start a conversation about social media and influence Did it have negative comments? somewhat Did it provoke conversations? it did. Let's use the wisdom of an Ancient Greek philosopher, Aristotle shares 3 effective persuasive techniques: 🍗 Ethos - 'character' - be an expert and give many reasons to care and trust what you say. 🍗 Pathos - 'emotions' - connect to their desires and curiousity, how can your content solve problems 🍗 Logos - 'argument' - uses logic and rationale A good headliner is just one aspect of content creation. A good content opens the KFC's doors (ie. headline) and encourages them to stay for fried chicken (that's the body) and CTA (they add reviews on Yelp). Thought on clickbait? #stringtheory on #contentcreation …see more