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AJ Wilcox
LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show | Secret Weapon of the Most Sophisticated Advertisers | Ally | Founder B2Linked.com
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Super exciting news for LinkedIn advertisers from Bing! Bing currently has 2 betas that use LinkedIn targeting facets: 1. Job Function 2. Company Name 3. Company Industry The one in Open Beta currently (anyone with a Bing Ads rep can request to get in) is Search. Display is more interesting to me, and it's in Closed Beta, so you can request to get in with your rep. No data is available yet about approximate CPCs, but I'm assuming we'll see very low CPCs on Bing, and will make this a useful add-on for nearly every LinkedIn Ads advertiser. I'll be making an appearance on David Szetela 's podcast here in the next few weeks to talk about it in more detail!
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