After listening to a spectacular keynote from Josh Bernoff about storytelling through writing, I asked him a question–the answer profoundly affected the way I approach writing and I wanted to share the results of a test he inspired. When I speak publicly, I've found that starting with a story engages the audience, and makes what I say more memorable (thanks, Matt Garne r!) but I've found that writing that begins with a story leaves me thinking "c'mon, get to the point"! Can there be a good storytelling practice for writing where you don't lose the fickle reader who isn't willing to be lead along with an anecdote? I set up a test. I wrote two articles (released within a day of each other) for MarketingLand.com where I began one with a story (but followed Josh's advice and got the point out before the story) and another that just got right into the meat of it. Began with a story: https://lnkd.in/gtxsczj Right to the point: https://lnkd.in/g_D7CG9 My informal conclusion: I got significantly more feedback from the one that began with a story, and wanted to share for others who might appreciate. Here's the blog post from Josh where he explains how to lead with a story without losing your reader: https://lnkd.in/g_QhFcE …see more