Steve Cohen, my producer, emailed Taylor Swift’s publicist asking if she’d come on the podcast. He knew she was going to say “no.” But he still did it. Steve sends out 200 emails a day, knowing 100% will come back as a “no.” I’m fascinated by this. What’s the point? Where’s the line between annoyance and persistence? I brought Steve on to go over this. I wanted to know the nuances and the subtleties. Because this skill is good for anyone to study. Businesspeople salespeople, building relationships, finding your mentor and so on. This is the art of the ask. …see more