What Is MarTech And AdTech - And What's The Difference? Today’s marketers increasingly rely on MarTech, technologies that help streamline, and scale marketing activities. AdTech is the umbrella term for the technologies that help advertisers and ad agencies to develop, run, manage and measure online advertising campaigns. In my recent article, I compare some of the ways to differentiate them > https://bit.ly/2MV7d6Q #MarTech #AdTech #Tech #Technology #Marketing #Advertising …see more