After 70 years, hundreds of millions of copies, and countless hours of inspiration to armchair interior designers, Ikea has done the unthinkable: It has decided to kill its beloved catalog. There's a lot to unpack in the company's statement...but four words noticeably stick out: Ikea called this an "emotional but rational decision." In that simple phrase, we find a brilliant lesson in emotional intelligence that every business can learn from. (Read more in today's column.) #IKEA #leadership #emotionalintelligence #management #marketing #strategy #eqapplied #MakeEmotionsWorkForYouNotAgainstYou …see more