Starbucks is smarter than you think. Over the years, the company has invested heavily into its mobile app. Customers grew to love the user-friendly experience. They loved the customization features. And most of all, they loved the rewards. But I recently discovered a very unique strategy Starbucks is using to pull even more value from its mobile customers... By using those customers as a very generous lending partner. Here's how Starbucks' plan works. (Read more in today's column.) #Starbucks #innovate #technology #mobile #mobileapp #leadership #management #eqapplied #MakeEmotionsWorkForYouNotAgainstYou …see more