McDonald’s recently posted a statement on its website, soon after a recent TikTok video featuring its food went viral. The video shows a woman’s reveal of a McDonald’s hamburger and fries she claims has been in her closet for more than 20 years--without rotting or decomposing. There’s only one problem: McDonald’s response doesn’t exactly inspire confidence in its food. The statement is pretty bad. Just check out the first line: “In the right environment, our burgers, like most other foods, could decompose.” Emphasis on the word, “could.” Yikes. Sadly, McDonald’s missed a major opportunity to change the narrative around its food. What we got instead was a half-hearted attempt that wasn’t very well thought through. Let’s break down what makes the fast food giant’s statement such a disaster, and pick out some lessons learned. (Read more in today's column.) #mcdonalds #tiktok #emotionalintelligence #communication #leadership #PRadvice #eqapplied #MakeEmotionsWorkForYouNotAgainstYou …see more