It seems that every business in America is asking themselves the same question right now: How can I survive in a post-Covid-19 world? The answer, or at least part of it, can be found in an unlikely place: on a wall in one of Amazon's offices. The wall displays five simple principles for how to satisfy customers: 1. Answer the question asked. 2. Reduce customer effort. 3. Treat every customer as a friend. 4. Escalate systemic problems. 5. Solve the problem. We can easily remember these five tenets with the acronym, ARTES. ARTES is more than a customer service strategy, it's an example of how to use emotional intelligence in your business, a way to make customer emotions work for you, instead of against you. Let's see how applying ARTES to your business right now can help it not only to survive, but to thrive. (Read more in today's column.) #Amazon #ARTES #leadership #management #strategy #coronavirus #COVID19 #customerservice #EmotionalIntelligence #MakeEmotionsWorkForYouNotAgainstYou …see more