Over the past 25 years, Amazon has transformed itself. What began as an online bookseller has become one of the world's largest retailers. Beyond that, Amazon is the market leader in cloud storage services (AWS), is a major producer of both television and film (Amazon Studios), and has now entered the health care market. So, how do Jeff Bezos and co. do it? How do they decide on which ideas to focus their considerable resources, and which they want to leave behind? Ian McAllister, Director of Amazon Day and former Director of Amazon Smile, shared an insightful look into Amazon's approach for product development. The approach is known as "working backwards." Let's break down how this process works and see how it can help you and your business. (Read more in today's column.) #EmotionalIntelligence #leadership #management #BestAdvice #BusinessIntelligence #careers #mindset #amazon #JeffBezos #AmazonFire #AmazonAlexa #EQApplied #MakeEmotionsWorkForYouNotAgainstYou …see more