The year was 2014. Competition was heating up between Uber and Lyft, two companies with similar visions: Use the rapidly emerging gig economy to transform the transportation industry. Uber, which had a three year head start on Lyft, was bigger, had more money, and was operating in more cities than Lyft. It was at this point that Travis Kalanick, Uber's CEO at the time, tried to eliminate his closest competition--by offering to buy Lyft. But Lyft's co-founders, Logan Green and John Zimmer, turned down the offer. It was a huge risk, one that looked like it would doom Lyft only months later. Fast forward to today. On Friday, Lyft officially beat Uber in the race to go public, raising $2.34 billion in the process. And while Uber continues to hold a larger U.S. market share, Lyft has gained major ground: Lyft says it now holds 39% of the U.S. rideshare market, up from 22% just two years ago. So, how did Lyft do it? Read the story in today's column. #leadership #management #culture #BestAdvice #PersonalDevelopment #BusinessIntelligence #careers #Lyft #Uber #EmotionalIntelligence #EQApplied #MakeEmotionsWorkForYouNotAgainstYou …see more