McDonald's stunned a lot of people yesterday when is it announced its biggest acquisition in 20 years--one that reportedly cost the company over $300 million. No, McDonald's didn't buy a competitor. It bought a tech company. McDonald's stated it will use its new tech to provide more personalized customer experiences. For example, the company has tested digital drive-thru screens that show food based on various factors, including time of day, weather, and trending menu items. Additionally, the technology can instantly suggest and display items a customer might want, based on their current selections. These developments are already potential game changers. But we've barely scratched the surface. Read more in today's column. #leadership #management #innovation #strategy #ArtificalIntelligence #AI #technology #BusinessIntelligence #careers #McDonalds #EQApplied #MakeEmotionsWorkForYouNotAgainstYou …see more