Go back a few years, and Kohl's had a problem. It wasn't winning over any new shoppers. Its customers were growing older, but revenues were at a standstill. And the company was lagging far behind Amazon (and other competitors like Target) in the e-commerce wars. Fast forward to today: Kohl's just reported two consecutive years of positive sales growth, its largest increase since 2010. Earnings are better than Wall Street expected, and stock price is rising. How did Kohl's do it? 1 move stands out above the rest: Kohl's decided to partner with Amazon. Since October of 2017, Kohl's started a radical initiative: It began accepting free returns of Amazon products. That means that customers can walk into select Kohl's store and return something they bought on Amazon, even without the original packaging and box. Kohl's then uses its own resources to package the product and its logistics infrastructure to ship it back to Amazon. This was a brilliant move. Read why in today's column. #leadership #management #culture #BestAdvice #PersonalDevelopment #BusinessIntelligence #careers #Kohls #EQApplied #MakeEmotionsWorkForYouNotAgainstYou …see more