Which matters more, the right culture, or the right tech? I spoke to Richard George about his #adobeexperiencemakerawards win at Refinitiv , and our convo (link in comments) made me wonder. Without a doubt, tech is at the core of their award-winning digital ecosystem. But, it simply isn't the hero of this story. It’s the critical infrastructure that enables innovation. But, what brought that innovation to life, what sustains it, and what facilitated such a remarkable transformation is this organization’s relentless focus on culture. Quoting Richard from our interview: “That was something we were very purposeful about from the get-go. We made sure that people were aligned around a shared purpose, and that they trusted each other to see that vision through.” Check out the link in the comments for key elements of this winning culture, and hear from Richard directly in our full conversation. In partnership with Adobe Experience Cloud #CX #DX #digitaltransformation #customerexperience #AdobeInsider #culture #leadership #advice
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#adobeexperiencemakerawards
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