INSIGHT: Check out my latest LinkedIn post on "Rise of Alternative Data for Social Good" which is a follow-up on my take of the top digital trends for 2018. #altdata #bigdata #InformationForGood #insights #africa #socialinclusion #financialinclusion #iot #digital Chip Cutter LinkedIn TransUnion Daniel Roth …see more
Chat and messaging won't just happen between humans much longer; these apps are becoming a driving force for relationship building with brands. A good deep read.
Curious to know how you think Microsoft should have handled this? Microsoft CMO agrees, it was a too aggressive. Yes there were security concerns but there was no option for many users, and very little to educate, inform, or delight customers to inspire action. Just simple bullying. What do you think? …see more
"After all, regardless of which tactic is getting the most buzz, a CMO is measured on our ability to drive growth." James Thomas
"Differences do not prevent the society we envision; rather, they enable that society to occur." Really thoughtful read on the issues raised by the Oscar nominations.
Challenging buyers is effective when you're trying to win new customers, but when trying to convince customers to stay - or pay more - that message can backfire in a big way. New research from Tim Riesterer
The #TrueInfluenceSummit is a must-attend event bringing together the top minds in #B2Bmarketing , #B2Bsales and data alignment. Lineup includes: Laura Ramos Brian Solis + leaders from OpenText Honeywell ViacomCBS + Howie Mandel! Thurs Jan 21st, register for free: https://bit.ly/2K4n8OW In partnership with True Influence …see more
Microcredit was once one of the hottest ideas in global development. Only one problem: It isn't clear that it actually works.
💤 Is there a link between sleep and Covid? The evidence suggests there is a link, but pandemic or no pandemic, your first health priority should be to get a good night’s sleep.
Truth, trust, and April Fools? Reporter Nicole Lyn Pesce asked my POV on #AprilFoolsDay #Marketing for her excellent MarketWatch roundup: “April Fools’ Day marketing pranks happen as brands try to be agile, current and respond to real-life narratives in real-time. It backfires when the focus is all on the need for short-term attention, ignoring the risk of losing long-term trust. Buyers don’t do business with companies/brands they do not trust (whether buying shoes or enterprise-grade software). They can easily switch to a competitor if that trust is threatened. Today, 42% of buyers don’t know which companies to trust. Brands need to tread carefully on April Fools’ Day; it’s not enough for us to earn attention via stunts. That short-term lift in eyeballs may backfire if it means buyers lose trust in our brand.” Link to article is in the comments (appease the algorithm gods!) …see more
Tomorrow, Weds 6/24: A live panel with leaders in #B2B high tech firms. What does digital-first looks like in B2B? How are marketing and #MOPS teams reporting and driving pipeline with early funnel activity? How can you be both a strategic and support function? What do great teams look like? What’s the right role of data? I’ll be moderating this free live session hosted by Adobe and Qualified Digital . Join us at the link below. Jaqi (Jacqueline) Saleem Lesley Rubin Tim Chen …see more
Brands taking real action to fight the pandemic deserve every ounce of press IMO - and great to see it happening here in Boston!
What’s the one thing you miss most during #lockdown ? https://lnkd.in/gS-8Jgq #founders #innovators #entrepreneurs
one of my meta theses: balkanization of the global financial services tech stack. AI will also be a centralization factor for financial services, by geopolitical block. presumably enterprise blockchain/crypto too. what of purely decentralized blockchain/crypto? …see more
if bitcoin were to disappear the bitcoin tribe would still exist. outsiders do not get the bitcoin tribe. bitcoin tribe members are aligned with one another but not necessarily with tribe leaders... …see more
Am looking forward to my discussion with Reince Priebus on Thursday at 1pm. Please register to join!
hypothesis: corporations with the least amount of empathy will find it very difficult to change & innovate (sum total of all employees’ individual empathies). the same applies with entire industries. now, how much empathy in the financial services industry? in cryptoland? #insurance #banking #payments #capitalmarkets …see more
the intersection of online fantasy sports, e-sports, online gambling, online fames is a fintech sweet spot by excellence. it combines digital identities, micro payments, digital coins, closed loop payment systems, digital assets, crypto tech. <that is all> #digitalassets #fintech #crypto #payments #tokenization #digital #cryptocurrencies #blockchain #ethereum …see more
imagine what a gold standard would do to the current global financial system and as a result to the financial tech stacks being built around the world. #fintech
Whether you like your workouts with high intensity or if you’d just like a good yoga stretch, there are plenty of free online workouts to choose from.