One of my favorite case studies is about a mortgage brokerage firm that wanted to create a mortgage calculator to incentivize people to apply for their mortgages. Here's what happened.

Startling list in so many respects -- including who is not on it. Anyone who says this is not affecting schools, colleges and workplaces is deeply misguided. I have written 5 pieces on this impact in Inside Higher Ed, New England Journal of Higher Ed, Forest of the Rain Productions and LinkedIn and forthcoming in University Business. 5th piece on impact on elite prep schools in under review. Will create a compilation when all are released. Hope they prove helpful. Hum. Not easy is it? …see more

If you look at the numbers in a vacuum, Comcast is losing over 2,586 pay TV subscribers every single day. At that pace, about a million subs will vanish in the next 12 months. Or will they? Think about this...

When wargaming crisis scenarios due to a data hack, it's important to include #PR at the table. This and other great advice came out of today's power breakfast panel from the Greater Atlantic City Chamber and Swordfish client Ancero . With Layer8 Security , Datto, Inc. #cybersecurity …see more

Marketers tell stories. We deal in the meta-realm of emotion and the unspoken languages of music and color. I truly believe in world-class storytelling. But stories aren’t everything. And today, they are nowhere near enough. Think about this...

Brand positioning is more important today than ever. My brand playbook generator course will teach you how we craft extraordinary brand positioning statements and brand playbooks for our clients. Learn more.

I am super excited to announce our program schedule for CES 2020. Are you ready? Request invitations to our events and book your tech briefings and floor tours today

Great read on the real cost of free shipping. The only thing I would point out is that just because Amazon can subsidize free shipping does not mean you should just grouse about it or kill your business to try and keep up. There are solid examples of companies trying ways to not get sucked down by the cost of free shipping. …see more

Is that on Netflix or Apple TV+ or Disney+ or Hulu or Prime Video or – wait – is that a cable show? No. It’s on TV. TV? You mean cable? No. It’s on Newscenter4. Is that on Netflix? No. It’s on TV. Huh?

Have you subscribed to "Think About This with Shelly Palmer & Ross Martin"? The more you listen, the less you know! Episode 2 is out now! Have you heard it yet?

I am super excited to announce our program schedule for CES 2020. Are you ready? Request invitations to our events and book your tech briefings and floor tours today.

How long does a digital file last? Think about this... Sit with 100 digital archivists and you will get 100 different opinions about how to save digital files for future generations.

I recently provided an example of a press release that really worked to FitSmallBusiness, for an article highlighting successful press releases from the pros! (It's #28 on the list.)

Whenever I think about the future of work, I think about how I want to spend my day and the hard questions about work/life balance. That's what my Life Plan Roadmapping process is all about. Learn more.

A great profile of StudentPlayer in Forbes, along with a very handsome photo of my brother, Zachary Segal! (Yes, I took it 😀)

The Facebook Portal is an impressive piece hardware brought to you by the last company on Earth that you would ever want to invite into your home.

I'm planning to focus on online identity vs. anonymity during next week's #strategyhacker livestream at 3 p.m. EST on Wednesday on YouTube Live. Get a reminder here. https://lnkd.in/ghb_zu9

https://lnkd.in/eZJ4Ru8 #deepfakes #ai #machinelearning #faceapp #zao #openai #politicaladvertising #socialmedia #marketing #martech #adtech #management #datascience #datadrivenmarketing #datadrivenbusiness

Are Uber and Lyft handling their corporate communications in an authentic way? Is their messaging "on brand"? Is your brand playbook powerful enough to help you withstand this kind of PR issue? Learn more.

So much more has been achieved since the awards 7 months ago. Contact us at Abloy if you would like to know more about our Healthcare solutions and literally thousands of nursing hours we can release to spend more time with patients, reduce investigation times and improve patient outcome. #healthcare #nhs #pharmacies #drugsafety #hospitals #pharmacy #medicinesmanagement #medicinesoptimisation #nursing #patient …see more