One of my favorite case studies is about a mortgage brokerage firm that wanted to create a mortgage calculator to incentivize people to apply for their mortgages. Here's what happened.

Elly Truesdell is Partner at Almanac Insights, a fund focused on food related investments. We have a fascinating conversation.

If you look at the numbers in a vacuum, Comcast is losing over 2,586 pay TV subscribers every single day. At that pace, about a million subs will vanish in the next 12 months. Or will they? Think about this...

Great example of a healthcare organization joining with other stakeholders to make a dent in a significant public health issue, from SPRYTE Communications .

Are you ready to be introduced to Angels, #VCs , #Investors ? Pitch your #startups here to find out:

Marketers tell stories. We deal in the meta-realm of emotion and the unspoken languages of music and color. I truly believe in world-class storytelling. But stories aren’t everything. And today, they are nowhere near enough. Think about this...

Wonder if VCs, Angels and investors will get behind your startup idea? Let's discuss at next free mentoring roundtable for entrepreneurs: #entrepreneur #founder #founders #cofounders #venturecapital #bootstrap https://lnkd.in/g9eiVSJ

The future is clear. One day, a long time from now, a meta-service will emerge that will offer the convenience of a cable television provider using the public Internet as a transport mechanism. Until that day, I’m sorry to say, the world of content is going to be a complete free-for-all. Think about this... …see more

I'm looking forward to speaking at ISG (Information Services Group) 's inaugural SourceIT conference on December 10 in Miami, FL. Want to join? Use code SHELLY10 to save 10% on registration. https://lnkd.in/e3X6W_X

Even if SEO isn't part of your job description, all marketers need to keep up with trends in helping people find your business online. Great tips.

"So if Trump's words and actions are racist, we'll call them racist. If they're sexist, we'll call them sexist. We won't shrink from the truth or be distracted by the showmanship." Thank you, Ms. Huffington, for injecting a note of sanity into a horrifying presidential primary season. …see more

"Nearly 50 percent of the elderly US population now die in nursing homes or hospitals." In a beautiful essay, this ER doctor says it's time to bring death home again.

Google is reportedly going to start offering checking accounts next year. Would you sign up for one?

"More important than format and channel is the need for ads to surface at the moment people need information." Excellent read on the emergence of micro-moments to engage your customers.

If you're one of those people who has never been able to sit still (present company included), Science has finally vindicated you.

Locking systems for Transport with Cliq technology built integrated. #securitymanagement #transportsecurity #securitysolutions #transportationmanagement …see more

Think About This... Did a sugar pill just take away all of your pain? We spoke to Charles Walters, the mastermind behind Placebitol, on the latest episode of Think About This with Shelly Palmer and Ross Martin. Listen, rate, review, and subscribe today! …see more

Welcome to Bot Monday, a day where machines will be selling to machines. Machines will be buying from machines. Humans need not get involved. I wonder how my shopping bot will look in that nice scarf and glove set it just bought for itself… …see more

It is ironic that the death of channel surfing (a technique that evolved to avoid watching commercials) may be the canary in the coal mine for the very commercials channel surfers sought to avoid. Think about this...

Will we be able to Zoom our way to a work of 100% remote work? Not likely. Here’s Cal Newport with a nuanced view of the future of work.